Mohammed Alnimer, Sales Director at the Esports World Cup Foundation.
Gaming and esports should now be a part of any brand’s marketing plan if you want to appeal to a younger audience. The days of it being the new experimental field are over, and it has been proven as the best place to engage young people. Quite simply, if you don’t already have a plan for the space, you should get one sooner rather than later.
But, just like any field, the way gamers are engaging with brands continues to evolve. What worked five years ago is becoming tired and old news, and the best way to find success, and good return on investment
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