BigTime Creative Shop’s Rayyan Aoun calls for a new era of bold creative production with a powerful narrative that resonates with audiences.People are being bombarded with low-quality content on a daily basis. And this onslaught is only going to get worse. AI-generated content has taken over the internet and some experts predict that by 2026, up to 90 per cent of online content may be automated.
The result is that people are craving high-quality, compelling storytelling more than ever before. The brands that cut through will be those offering something meaningful instead of just adding to the noise.
Here’s a look at how this shift in consumer demand and the latest advances in technology are shaping creative production in 2025.
The resurgence of long-form creative production
One of the big Oscar contenders this year is The
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