By Ibrahim Hasan, associate director of digital, FP7 McCann MENAT
Over the past two years, new needs have cropped up and it has brought about a radical shift in the way companies conduct their business today. This post-pandemic recovery period is a watershed moment during which we decide the future of business and marketing.
At FP7 McCann, our LIVE digital team keeps a pulse check on cultural and digital trends shaping up on an annual basis. This is based off the innate belief that everything in our digital ecosystem begins and ends in macro trends that ripple into industry, consumer and platform changes.
As we transition into 2023, the main goals of agencies and marketers alike should b
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