By Banali Malhotra, director of marketing and corporate communications at Rakbank
The world of marketing is evolving by the minute with the advent of enhanced digital media and the convergence of social media and smartphones. Marketers are now expected to be intuitive in predicting customer preferences using data-driven analytics software while delivering relevant communication to customers in a cost-effective manner. As the prominence of martech rapidly increases, here are a few trends to look out for in 2019.
Personalising campaigns is no longer enough; sending addressed emails is now considered a given rather than a distinction. Exit personalisation. Enter hyper-personalisation. Wh
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