From left: Raneem Saleeh and Youssef Yammine from Burson.PRCA MENA has announced the winners of the PRCA MENA Young Lions PR Competition 2025: Raneem Saleeh and Youssef Yammine from Burson, for their campaign titled Believe in your 2.5%.
The winning team emerged victorious after an intense final round held on 15 April, where six shortlisted teams presented their ideas to an esteemed jury of industry leaders from across MENA. Their campaign stood out for its creative approach, strategic thinking, and alignment with this year’s humanitarian theme.
This year’s jury panel included Ahmad Itani, Chair of PRCA Mena Advisory Board and Founder & CEO, Cicero & Bernay Communication Consultancy, Laureline Schwarz, Head of Global Corporate Communication, PR, Pub
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