Sagar Chotrani, Co-founder & CEO, Publsh
While those outside the public relations (PR) industry may think they ‘get’ PR, those on the inside know it’s an increasingly nuanced and complex discipline that is often misunderstood, especially in the high-tech digital era.
As we stand in 2024, PR (done right) is a powerful tool for managing information from an organisation to the public, shaping its image, and building a positive reputation. It builds strong relationships with stakeholders, manages crises, and supports marketing efforts by creating a favorable environment for promotions and authentic communication.
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