Powerade, continues its ‘Pause is Power’ platform with a new film starring football star Lamine Yamal. Titled The 304 – a reference to the area code of Yamal’s neighbourhood in Rocafonda, Mataró – the spot explores how elite athletes find strength in moments of pause, just before the biggest moments in their sporting careers.
Produced by WPP Open X, led by Ogilvy and supported by EssenceMediacom, Burson, Hogarth, Octagon Brazil and others, the film opens with Yamal seated on a wall beside a bottle of Powerade. In a calm but introspective tone, he asks: “Where do I go in the moment before the moment?” The answer is not a training ground or locker room, but “home. Back to Rocafonda.
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