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posted on Dec. 20, 2024 at 9:57 amDec 20, 2024

Power of social media in shaping Saudi consumer behaviour

posted on Dec. 20, 2024 at 9:57 amDec 20, 2024

Hashtag Social Media Agency's Abdullah Alliefan discusses how social media has become a powerful tool in shaping the Saudis' purchasing decisions and why brands must consider social media marketing as a priority in 2025.

Abdullah Alliefan, Social Media Manager, Hashtag

Millions of Saudis are using social media platforms such as Instagram, Snapchat, TikTok, and X. Social media has become a powerful tool that shapes how Saudis make purchasing decisions. Brands must consider social media marketing (SMM) as a priority.

Social media is driving what, where, and how people in Saudi Arabia shop. It influences the purchasing decisions in the Kingdom and has become a crucial factor in consumer behaviour.
Influence of social media on consumer behaviour
According to a study from Effat University by Nouf Alhafi and Manzar Ahmed titled the Influe

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Tags:Abdullah Alliefan celebrity endorsements celebrity partnerships Consumer behaviour consumer feedback Effat University fear of missing out fomo Hashtag Hashtag Middle East Inﬂuencer marketing influencers Instagram Manzar Ahmed Nouf Alhafi purchasing decisions Saudi Arabia Saudi focus SaudiFocus Snapchat social media social media ads TikTok UGC user generated content X

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.