Abdullah Alliefan, Social Media Manager, Hashtag
Millions of Saudis are using social media platforms such as Instagram, Snapchat, TikTok, and X. Social media has become a powerful tool that shapes how Saudis make purchasing decisions. Brands must consider social media marketing (SMM) as a priority.
Social media is driving what, where, and how people in Saudi Arabia shop. It influences the purchasing decisions in the Kingdom and has become a crucial factor in consumer behaviour.
Influence of social media on consumer behaviour
According to a study from Effat University by Nouf Alhafi and Manzar Ahmed titled the Influe
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Tags:Abdullah Alliefancelebrity endorsementscelebrity partnershipsConsumer behaviourconsumer feedbackEffat Universityfear of missing outfomoHashtagHashtag Middle EastInfluencer marketinginfluencersInstagramManzar AhmedNouf Alhafipurchasing decisionsSaudi ArabiaSaudi focusSaudiFocusSnapchatsocial mediasocial media adsTikTokUGCuser generated contentX
