Campaign Middle East has entered the New Year with a podcast interview with award-winning creative leader Ali Rez and a focus on projects that have pushed advertising boundaries.
From raising awareness of drone victims, detecting tumours to save lives to solving problems through creativity and resonating with audiences emotionally, Ali Rez has revealed how these impactful campaigns were life changing for him.
What was your favourite campaign?
One of the most impactful projects that I was involved in happened almost ten years ago, it was called ‘Not A Bug Splat’.
When we took it on, there were lots of predator drone strikes happening in Pakistan. They were killing civilians in northern Pakistan.
We teamed up with J. R.
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