Campaign Middle East recently covered industry movers and shakers from the advertising, marketing and creative space for our MENA Power List 2023 issue and there was a strong sense of optimism about the region’s landscape for marketers to flourish.
Elda Choucair has been the CEO for Omnicom Media Group (MENA) for 2-3 years. Her favourite movie is Nobody’s Died Laughing.
Why do we need another article about how we measure success? If you Google the number of books on this topic, you will find 1.16 trillion results. Yet millions of books and studies later, we are still stuck with antiquated metrics. Why is it an issue?
With more data at hand and more things we can measure, if w
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