The days of reckoning have begun. Operating in the marketing services industry these days is increasingly seeming like a tough affair.
The mood all around is somber. The air is thick.
Uncertainty is turning every good plan on its head. And the geopolitical conditions and their economic impact are not helping either.
Meeting people from the industry feels like everyone is starring in their own version of Tom Hanks’ The Terminal. Every new day brings the hope of crossing over. The oasis seems just a stone’s throw away. We put on our best self. We get ready to go through the gates. Yet the right of passage seems to be lacking and seems to change every time.
We’re in a continuous lo
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