Disparate; essentially different in kind, not able to be compared. We are constantly reminded that data is king in modern marketing, so in our dynamic world ensuring data does not become disparate is critical to business success. However, it can often be a complex task to create and manage one source of truth. Clients and agencies alike are continuously working to minimise data silos across channels, data sources and platforms.
Translating this data to make an impact on a digital ecosystem is usually rather straightforward; optimising channel selection, creating audiences for remarketing and using data signals to trigger personalised dynamic display creative. To complement the use of da
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