Posterscope promotes Abdallah Saab to general manager

Abdallah Saab

He was business development director until the development.

OOH company Posterscope, a part of the Dentsu Aegis Network (DAN), has announced the promotion of Abdallah Saab to general manager, a newly created position.

He was business development director prior to the promotion, and had spent the preceding seven years working for DAN agency Carat.

Saab will continue his business development responsibilities in this new role, but will also focus on enhancing Posterscope’s offerings and driving the strategic direction of the business, informed an agency statement. It listed his   responsibilities as including exploring new technologies, relationships and partnerships to meet the needs of the evolving out‐of‐home marketplace.

On Saab’s appointment, Michael Nederlof, CEO, Dentsu Aegis Network MENA, said, “Posterscope’s success is driven by consumer insight, innovation and market intelligence. With more than a decade of experience within our network, and unrivalled expertise in the region’s media, Abdallah is the perfect person to lead Posterscope, and I am sure he will deliver a positive business advantage to both our network and his growing portfolio of clients.”

“Posterscope has grown at a phenomenal rate since we launched in 2013. We knew the OOH market in the Middle East was developing fast but there are now even more integrated opportunities for OOH with search, social, mobile, content and transactional properties,” he added.

Posterscope’s airport specialist division, PSI, has contributed significantly to the company’s double digit growth as the UAE travel market continues to boom, according to the agency.

Saab said, “Consumers are more connected while outdoors than ever before; this dynamic creates a tremendous opportunity for out-of-home to play a crucial role in solving our clients’ business challenges. I look forward to working with our clients and our partners to continue to evolve the Posterscope offering and drive innovation across out-of-home and the industry as a whole.”

Posterscope is responsible for all OOH activities for clients of DAN agencies Carat and Vizeum. It also works with other agency groups and with clients directly.