A project that has been in the works over the last few months, Porsche is supercharging its digital future by reimagining its digital ecosystem to unify and elevate the brand experience across all dealer markets in the Middle East, Africa and India.
By developing and deploying bespoke business use cases to optimise and increase the business value and customer experience through its dealer markets, the ecosystem is categorised as a two-part solution under Data Driven Marketing (DDM) and Digital Event Management (DEM). The DDM will effectively focus on integrating the overall tech stack to ensure all of Porsche’s data in the region supports this aim.
Markus Peter, Marketing Director, P
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