A project that has been in the works over the last few months, Porsche is supercharging its digital future by reimagining its digital ecosystem to unify and elevate the brand experience across all dealer markets in the Middle East, Africa and India.
By developing and deploying bespoke business use cases to optimise and increase the business value and customer experience through its dealer markets, the ecosystem is categorised as a two-part solution under Data Driven Marketing (DDM) and Digital Event Management (DEM). The DDM will effectively focus on integrating the overall tech stack to ensure all of Porsche’s data in the region supports this aim.
Markus Peter, Marketing Director, Porsche Middle East & Africa said, “We are working closely with C2 Comms who have an innate understanding of Porsche’s business – brand and dealer markets, which are two sides of the same coin. This coupled with their martech expertise, we’ve charted a blueprint which seamlessly marries our future vision to deliver best in class customer experience across all our markets to support our dealers.”
With a clear mandate to drive Porsche’s business and empower it to be future ready, C2 has deployed its proprietary methodologies and tech stack: ‘Native X’ at its heart.
“At C2 Comms we master technological innovation, strategic distinction, and provocative thinking to craft martech communication solutions that inspire and influence, ensuring our partners lead with purpose and impact. This is the very essence of the work we are currently doing with Porsche,” said Roy Aftimos, CEO, C2 Comms.
The vision is to integrate Porsche’s existing and new age technology to unify customer behavioural data and equip the stakeholders with data driven insights to deliver measurable business decisions.
Antonio E. Mara, Digital Marketing Manager, Porsche Middle East & Africa, said, “The blueprint we’ve charted encompasses innovative digital solutions that will transform how we connect with our audience, by delivering best in class brand experience. This proactive approach to reimagining what a martech solution can look like, will most definitely elevate Porsche’s output while setting new standards for the industry in the region.”
The recently concluded edition of Icons of Porsche, the region’s biggest car festival focusing on automobiles, art and culture, was the first big milestone of the engagement. The DEM ecosystem was developed to manage the complete end to end access management for the event ranging from a distinctive online ticket sales solution, cross-functional real time planning dashboards for on-ground teams, vehicle management systems to an intricate omni-channel communication orchestration ecosystem to deliver the best-in-class experience ensuring guests truly enjoyed a unified experience all throughout.
As the curtains drop on the 4th edition of Icons of Porsche, focus will be to further develop, deploy and optimise future iterations of the DDM and DEM to ensure Porsche is true to its DNA and its tradition of innovation.
