Plus 1 Communications (P1C) has announced a series of key appointments and internal promotions to support its strategic direction and client expansion.
Strengthening its leadership, the agency’s Dubai office has appointed Tatiana Ferreira as Director of Client Development. A communications specialist with 12 years of global experience, Ferreira has worked with brands across the GCC, Europe and Australia, including Van Cleef & Arpels, FIFA, OSN and The LEGO Group. Having held senior roles at global network agencies such as BBDO Worldwide and IPG, she brings expertise in luxury, lifestyle, sports and entertainment. In her new role, she will focus on driving client growth and strengthening strategic direction.
The agency has also promoted Yara Bou Hadir to Account Director, recognising her experience across retail, real estate, arts & culture and education. Bou Hadir has led communications for high-profile brands and landmark developments in the region.
In addition, Madhu Dhanapal and Lori Kirakousian have been promoted to Account Managers. P1C has also welcomed Nachwa Alowani as Senior Account Executive, bringing in GCC experience across the hospitality, arts and culture sectors.
Anna Hope, Managing Director, Plus 1 Communications Middle East said: “As the Middle East’s landscape evolves across numerous practice areas, P1C is growing alongside it – expanding our team with top talent, investing in leadership, and driving innovation in PR and communications. We are thrilled to welcome exceptional new talent to the team, whilst also celebrating well-earned internal promotions. Retaining and nurturing our talent is key to our success, and 2025 promises exciting growth. With a strengthened team, we’re ready to push boundaries and deliver more outstanding results for our clients.”
