Platformance, a subsidiary of FAST Ventures, has released a ‘Winning Ramadan’ playbook, which is a comprehensive report that provides brands with a strategic framework to maximise their impact during Ramadan, a crucial period for consumer engagement in the Middle East and North Africa (MENA) region.
The MENA ad-tech growth acquisition engine, Platformance, has put together the playbook to provide key insights, trends, and a ‘how to win’ strategic approach that guides brands from attention to conversion.
”Brands that truly succeed during Ramadan don’t just allocate ad budget to drive reach and engagement; they invest strategically to win attention and convert,” said Waseem Afzal, Founder and CEO, Platformance.
Ramadan is a season of deep connection, reflection and generosity, presenting brands with a unique opportunity to build meaningful relationships and drive real business impact. However, with increasing ad competition and soaring content consumption, standing out requires a strategic approach that goes beyond traditional advertising tactics.
Afzal added, “This high-index 30-day window isn’t about spending more; it’s about spending smarter. Start with nailing a creator-led approach. Creators are now central to full-funnel impact, driving discovery, building action and sustaining momentum beyond Ramadan.”
The Winning Ramadan playbook addresses these challenges, offering actionable insights and a practical framework for brands to navigate the Ramadan landscape successfully.
The report focuses on three key areas:
Platformance shares Ramadan insights and trends
Providing key MENA data on content consumption spikes and highlighting the pivotal role of creators in driving user engagement.
Platformance playbook: How to win
The 4Cs approach: Introducing a strategic framework built on four core principles:
- Create: Leveraging creator content and developing culturally relevant and engaging content that resonates with target audiences.
- Connect: Engaging consumers across multiple touchpoints, from rich media to connected TV.
- Contact: Reaching consumers at key moments in their journey, guiding them from discovery to action.
- Convert: Driving measurable business impact through data-led strategies and performance optimization
How to get started
Offering practical guidance on implementing a smart, outcome-driven approach, including:
- Leveraging creator-driven content to build trust and authenticity.
- Utilising rich media and data-driven targeting to enhance engagement.
- Optimising campaigns with a pay-per-outcome model to maximise business outcomes.
The full report delves into the details of how the winning 4C approach, creator-driven content, authentic connections, as well as connecting and contacting users, lead to conversions and real business outcomes.
