Platformance, a subsidiary of FAST Ventures, has released a ‘Winning Ramadan’ playbook, which is a comprehensive report that provides brands with a strategic framework to maximise their impact during Ramadan, a crucial period for consumer engagement in the Middle East and North Africa (MENA) region.
The MENA ad-tech growth acquisition engine, Platformance, has put together the playbook to provide key insights, trends, and a ‘how to win’ strategic approach that guides brands from attention to conversion.
”Brands that truly succeed during Ramadan don’t just allocate ad budget to drive reach and engagement; they invest strategically to win attention and convert,” said Waseem Afzal, Foun
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Tags:4C approachAttentionaudiencesbrandsbusiness outcomesconnectConnected TVcontactcontent consumptionContent creationconversionconvertconvert demandCreateCreator Contentcreator-led approachCTVcurationdemandfull-funnel impactpartnershipspay-per-outcomePlatformanceplaybookprogrammaticRamadanReportWaseem AfzalWinning Ramadan
