Hamza Sarawy has been named the new head of communications at platformance.io for the MENA region, effective 1 July 2024.
The agency is a next-generation media and ad tech solutions platform that aims to connect brands to consumers in a pay-per-outcome model.
Sarawy has been an active advocate of the communications industry and a seasoned content professional with multilateral expertise and a deep understanding of the market.
With more than a decade of communications and thought leadership experience, he blends agency world experience with entrepreneurial experience.
On his appointment, Sarawy said, “I’m excited to be leading the communications business of platformance.io and its sister entities; it’s a real honor.”
“As the region quickly moves into a hyper-connected tech hotspot of the world, media and ad tech are mobilising voices, and this is where I plan to build on.”
Founder of platformance.io, Waseem Afzal, added, “Hamza’s appointment is a significant step in building upon our vision to incubate forward-looking entities to better align with the changing consumer marketing landscape in the MENA region.”
“His rich background in content and communications, coupled with his entrepreneurial spirit, aligns perfectly with our vision for growth and innovation,” Afzal said.
Sarawy’s appointment was a move by the agency to concentrate on setting the platform apart in the performance quadrant of connected marketing, outcomes-based pricing, intelligent data, and technology, as well as its operational model focused on growth.
