Platformance.io, a regional adtech provider in the region, has announced the appointment of Hamza Madi as the group’s general manager for emerging markets and solutions.
As part of his new role, Madi will lead the commercial growth of the group across the emerging markets, reporting directly to Waseem Afzal, Founder & CEO of Platformance.
His duties will include overseeing market acceleration in emerging markets including the Lower Gulf, Levant, and North African regions and P&L responsibilities. He will also lead the rollout of the group’s soon-to-launch retail media offering.
Madi will also support the business development teams of Platformance with key accounts throughout t
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