posted on Jul. 05, 2024 at 1:00 pmJul 5, 2024

Planning big impacts with small budgets

posted on Jul. 05, 2024 at 1:00 pmJul 5, 2024

Sandstone Media's Jibran Munaf writes on how PR professionals can use tight budgets to wear many hats, regardless of KPIs and contracts.

Jibran Munaf, Founder and Managing Director of Sandstone Media

There’s an art to achieving significant and quantifiable impact within small budget constraints; that art has now turned into a necessity for smaller agencies as they endeavour to make their mark in an already saturated industry.

When tasked with great expectations and a strict budget, the first place to strengthen your media, press, and community approach is from within.

Here’s what Jibran Munaf from Sandstone Media has to offer as advice when dealing with tough asks and not enough resources.
Look for the champion within
What that means is bo

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Tags:Budgets Jibran Munaf planning PR Sandstone Media Strategy

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.