PHD has won the digital duties for Pizza Hut in the region following a competitive pitch.
The agency has been tasked with helping the restaurant chain capitalise on digital technologies and opportunities in the Middle East. It will also manage Pizza Hut’s e-commerce initiatives and online activities.
Sunil Suresh, digital director at Pizza Hut, said of the appointment: “PHD offered an unrivalled 360-degree digital solution, with proven capabilities in delivering efficiencies on e-commerce and digital media initiatives, as well as strong strategies for engagement.
“The team demonstrated an excellent understanding of our business needs and a clear vision of how to make Pizza Hut
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