The United Arab Emirates’ (UAE) online marketing space is set for a major disruption following the entry of India-based data-led digital marketing powerhouse, PivotRoots.
PivotRoots’ entry into the Middle East comes against the backdrop of a ballooning active social media usage, which currently stands at a staggering 9.52 million users. This, according to a report by The Media Lab, represents 99 percent penetration.
According to PivotRoots co-founder Yogesh Khanchandani, the Middle East and especially the UAE presents a good opportunity for the digital marketing experts to contribute towards the growth of the industry.
“The Middle East as a region has been a fast adopter of digit
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