Active Digital. Marketing. Communications, (Active DMC) is proud to announce that it has been appointed by Okadoc as their communications partner to handle marcomms at both the regional and global level. Okadoc, the instant doctor booking platform, is a UAE-based healthtech who recently raised US$10 million in its Series A round of funding, the largest healthtech Series A in the MENA region.
“Being selected by Okadoc as their communications partner at this juncture in the company’s expansion plans is a big deal for Active DMC. We’ve hit the ground running, working closely with the Okadoc team, providing strategic counsel, creating the right narrative and selecting the best vehicles to effectively communicate their solution offering,” said Louay Al-Samarrai, Managing Partner, Active DMC.
With GCC governments passing reforms for their healthcare systems and introducing new regulatory changes to improve the efficiency and quality of services, healthcare expenditure in the GCC is forecasted to reach US$104.6 billion in 2022, with a CAGR of 6.6% (source: GCC healthcare industry report by Alpen capital). In addition to infrastructure investments, customer centricity will play an increasingly important role in the evolution of the region’s healthcare industry with patient experience becoming a priority for both public and private players. This is where Okadoc is well-positioned to make a positive impact on the healthcare ecosystem, through building and deploying technologies that are tailored to improve the healthcare experience for everyone involved.
“The combination of Active DMC’s long-standing tech experience, strategic and hands-on approach, and understanding of the healthcare market and its nuances made them a standout choice for the needs of our business. We look forward to working with the team at Active DMC to take our business plans and communications campaign to the next level over the coming months,” said Fodhil Benturquia, Founder & CEO of Okadoc.
“At Active DMC, we have a reputation for long-term relationships with our Clients. We’re always excited when a new brand joins our portfolio and challenges us to go on another journey of mutual growth and success,” added Al-Samarrai.
Active DMC’s long track record – over 18 years – in the technology communications industry, has seen the integrated communications Agency expand into almost every relevant sector where technology is at the heart of the narrative.