Pitfire Pizza launches the 7th edition of its Box Art Program.
Dubai-based and homegrown pizzeria, Pitfire Pizza, has launched the 7th edition of its Box Art Program, craftily turning a pizza box into a canvas for creativity.
The initiative showcases UAE-based artists’ work on Pitfire’s pizza boxes in an effort to reshape the everyday consumer experience through art.
“Our goal is for our regular customers to appreciate a new piece of art each year while simultaneously supporting the artists we collaborate with,” said Michele Johnson, Co-founder of Pitfire Pizza.
Through the campaign, Pitfire aims to raise awareness
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