Campaign Middle East continues to speak to industry leaders across agencies and brands about the pitching process.
Some have called it broken, others feel a few tweaks are needed. Smaller agencies have been far more vocal about pitching so far, so Campaign has been reaching out to the bigger agencies and networks.
Yesterday we spoke to Samantha Stuart Palmer, Chief Growth Officer at FP7McCann for her views on the topic.
She said: “Most solutions I hear discussed revolve around how brands need to change, rules they need to follow, or pitch budgets they should provide. I believe change needs to start with the agencies.”
Today, we speak with Dan Leach, Managing Director of TBWA\RA
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