By Justin Harper
Last year, close to 200 brand new Arabic Series were released in April for consumption during Ramadan. The budget for producing and marketing these tradeable video assets collectively was estimated to be around half a billion dollars.
The B2C subscription video on demand (SVOD) distribution of many of these high-value video assets, or musalsalat, (Arabic for series), are controlled by only a few platforms like Shahid, WatchIt!, OSN, TOD and Jawwy.
However, more than 80 per cent of these Arabic newly-released musalsalat landed on pirate websites, affecting the profitability of the entire Arabic Content production ecosystem.
Research was carried out by Dubai- bas
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