Elie Hajjar, Managing Director, JCDecaux ATA, writes on sustainability in outdoor advertising.
I have witnessed firsthand the evolving landscape of our industry. One of the most significant shifts in recent years is the growing emphasis on environmental, social and governance (ESG) criteria. These principles are not just buzzwords; they represent a profound shift in how we do business, and their impact on OOH advertising is undeniable.
In Saudi Arabia, this shift is particularly important as the country advances its Vision 2030, a bold initiative aimed at reducing carbon emissions and promoting sustainable developmen
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