Pikasso announced a partnership with Hivestack, an independent, global programmatic digital out of home (DOOH) ad tech company. Through this partnership, Pikasso’s network of premium Digital-Out-of-Home (DOOH) displays will be available via the Hivestack supply-side platform (SSP).
With Pikasso’s DOOH inventory available via Hivestack’s SSP, advertisers have the option to incorporate Pikasso’s highly-trafficked Roadside and Shopping Mall inventory into their DOOH campaigns to expand audience reach across the Middle East, and more specifically the regions of the Levant, North and West Africa, and the Caucasus.
Hivestack also enables outside-in buys into the Middle East, there
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