As the cost of cybercrime to the banking sector rose 10 per cent in 2020, Emirates NBD has committed a major portion of its AED 1bn digital transformation investment into fighting cybercrime.
The UAE bank’s last television commercial in 2019 was a big hit, riffing on the popular 2002 Shaggy song It Wasn’t Me, but the pandemic has made it harder to shoot such high-production-value TVCs.
It has also meant that fraudsters have moved on with their tactics. With the world staying at home and conducting more of its business online, more channels have opened up for digital fraudsters, and their tactics have become more sophisticated.
Emirates NBD launched an integrated campaign – in partnership with ad agency Leo Burnett and Dubai Pol
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