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PHD shifts gears with its BrainScape conference

 The 11th edition is both a return to the stage and a move to hybrid events.

PHD UAE will make a return to the stage for its 11th BrainScape thought-leadership conference on November 29, 2021. Held at La Perle Dubai in Al Habtoor City, the annual event will break away from traditional thinking and approaches to reimagine marketing. Staged as a hybrid event with both live and virtual audiences for the first time, it promises to be a feast for the mind and the eyes.

As new consumer mindsets and behaviours emerge as a result of the data-driven digital transformation of the economy and the pandemic, marketing is in need of a rethink. Overly complex, in the midst of a mid-life crisis, it’s time to look forward and consider how we can reorganize and build for the future


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