By Gideon Spanier
‘The choice’: third in a series of films on racial justice for P&G’s corporate brand
Procter & Gamble hiked its annual advertising expense by $575m (£441m) or 8.5% to $7.33bn in the year to June 2020, its annual report showed.
It was the first annual increase since 2016 and came despite the onset of the coronavirus pandemic in March.
P&G’s decision to boost its spend is significant because it is one of the world’s biggest advertisers and, like some other consumer packed goods companies, it has spent several years cutting spend in the face of lacklustre sales.
Net sales rose
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