Aramex’s ‘The Undelivered’
In the evolving landscape of e-commerce and digital transformation, brands are caught in a fascinating paradox. On one hand, the digital age offers boundless opportunities for creativity in advertising. On the other hand, the overwhelming reliance on data and algorithms threatens to strip marketing of its very soul: the human touch.
As part of a brand that operates in more than 65 markets, I witness daily the delicate dance between creativity and technology. It’s a dance that’s both thrilling and challenging, akin to trying to waltz through a minefield while blindfolded.
Take the advent of AI and
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