Pepsi has launched a major Ramadan campaign asking people to make doing good their story. The commercial, which was created by Impact BBDO, is a shift away from the company’s recent Ramadan campaigns that focussed on nostalgia.
The work features a song by Abu, with the lyrics outlining the message of the entire campaign: “Let’s gather together and make doing good our story. Because when what we do is for the greater good, we can reach the entire world. Let’s light up people’s lives. With this light we’ll see the future. And with it, light up people’s dreams.
BRAND: Pepsi
TITLE: Ramadan
AGENCY: Impact BBDO
CCO: Hussam Moro
ACD: Mohamed Fathy
COPYWRITERS: Ahmed Hany, Hany Mohsen
ART DIRECTORS: Mohamed Gaber, Kamel Basha
GM: Philippe Berthelot
PRODUCTION HOUSE: Rhino
DIRECTOR: Ahmed El Naggar
DOP: Yves Sehnaoui
COMPOSER: Abu
