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Paul Shearer: ‘Agencies should learn to celebrate each other’s wins’

I was proud to see the Middle East doing so well in the recent Big Won rankings for creativity.
The UAE being fourth most awarded country, and a well-deserved seventh-best chief creative officer title for Bechara Mouzannar are just two of the many highlights.
These yearly creative world-ranking results were all over social media in the UK, Asia and the US.
Creative people all over the globe were egging each other on for next year and creative communities were feeling good about their regions.
Call it a collective support group for their creative industries.
But I was surprised to see few reports and little social chat in the Middle East. So I ask the question: is there a lack of toget


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