The gaming sector is continuing to flourish in the United Arab Emirates and the Kingdom of Saudi Arabia as gamers are making the while due to being confined to their homes during the pandemic lockdowns. Latest findings from a gaming survey conducted by GfK in the two markets revealed that over half (50 per cent) of all UAE and KSA respondents increased their time spent on gaming.
In addition, the pandemic has also triggered a newly installed base of gamers in the UAE (+15 per cent) and Saudi Arabia (+10 per cent) with women accounting for over 40 per cent of this new base. The majority of new gamers overall were between the ages of 26 and 35.
“With social distancing and strict policies
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