A screenshot from the Panadol Valentine's Day campaign video. Valentine’s Day might be the most romantic day of the year, but for the heartbroken and this year, Panadol Extra stepped up once again – not with pain relief for headaches, but for heartbreak, turning brutal breakup texts into hilarious songs.
In partnership with VML Dubai, the brand tapped into the modern breakup trend: ending relationships over text. With humour at its core, the campaign transformed ridiculous breakup messages into kitschy music videos to be shared across social media.
The campaign kicked off with teasers on Instagram and YouTube, inviting people to share their worst breakup texts. Three of the most ridiculous messages were transformed into songs—complete with weird, ki
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
