Mitin Chakraborthy on outcome-based marketing
The Middle East’s marketing landscape is undergoing a transformative shift towards outcome-based marketing. This strategic approach flips the traditional marketing script by prioritising tangible business results over vanity metrics.
While the need to align marketing efforts with overarching business goals is undeniable, the reality of transitioning to outcome-based marketing in this dynamic region presents both exciting opportunities and significant challenges.
A CUSTOMER-CENTRIC APPROACH TO DRIVING BUSINESS GROWTH
Outcome-based marketing redefines success by focusing
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