The Burj Khalifa lit up in fervent colours when TOD – MENA’s new OTT platform chose the world’s tallest building for its brand reveal.
The team picked the three-month countdown to the first-ever FIFA World Cup Qatar 2022to be held in the Middle East to make their big announcement. As the official streaming platform for FIFA World Cup Qatar 2022 – TOD’s big brand reveal has cemented it as the leading platform in the MENA region when it comes to sports and entertainment streaming.
The LED light and sound show by TOD transported the audience to the FIFA excitement just three months away with a stadium commentary in Arabic. The concept of sports uniting people under the adage “One World One Home” was expanded upon in TOD’s show on the Burj. In addition to providing beIN’s suite of channels, the platform will soon announce special packages and pay-per-match streaming options for the FIFA World Cup Qatar 2022TM matches.
Additionally, the Burj Khalifa show amplified the platform’s vast library of entertainment content, which includes TOD Originals and children’s programming along with the latest Turkish and Arabic series and movies, Hollywood blockbusters, and Western television shows.
John Paul Mckerlie, VP – marketing and sales at TOD, commented on the Burj Khalifa reveal, saying, “TOD stands for choices. Its viewers can choose to view content of their preference on the platform, whether sports or entertainment or both. Our brand reveal audaciously demonstrates how much we believe in the ability of sports and entertainment to unite the community. With the largest collection of sports streaming rights for the region and a constantly expanding library of entertainment content, TOD is undoubtedly going to be the streaming service of choice for the MENA families. With our brand reveal on the Burj Khalifa, we are inviting people to try our streaming platform because we have something for everyone – sports fans, entertainment enthusiasts, and children alike.”
Credits
Creative: TOD/ in-house team
