Everything started with a simple statement: Africa and the Middle East have the highest growth worldwide of gamers but are completely absent in the games when it comes to representation. None of the video games offer a variety of skins that represents the regions.
To be able to promote the cultural as well as traditional garments from these regions in video games, Orange launched Cultural Avatars #MaxYourIdentity. The goal of this campaign is to have the gamers feel represented in their own skins from their various regions. Therefore, they can proudly wear their traditional outfits from Africa and the Middle East in games such as “The Witcher” and “Minecraft”. An important symbol
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