Socialize has collaborated with the global technology and smartphone company, OPPO, to create a new engaging digital activation; leveraging the success of last year’s #FameOPPOrtunity campaign on TikTok which amassed more than 2 Billion views. Featuring MBC’s The Masked Singer – Inta Min?” at the heart of the activation, Socialize brought to life OPPO’s digital campaign by partnering with key influencers from the region including Egyptian actress and singer Heba Magdi and Jawad Khan who helped promote and boost the reach of the campaign.
From ideation to execution, Socialize’s role included the creation of a hero video and Instagram filter, identifying and collaborating w
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