Turner Broadcasting System, the company behind television news channel CNN and The Cartoon Network, has signed up OOX Monitor, a Dubai-based online advertising monitor covering the Middle East and North Africa.
“Acquiring the account of Turner Broadcasting System is a high-profile win for OOX,” said Fouad Bedran, the firm’s co-founder and managing director. “Turner is a key addition to the OOX Monitor international client portfolio, which encompasses BBC, Perform, Wego, Webedia-Diwanee, OLX-Dubizzle and many more.”
In December, OOX added mobile ad monitoring to its services, allowing subscribers to track competitors’ advertising across mobile as well as regular web platforms.
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