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OOH industry snapshot: Paul Abouchacra, Arabian Outdoor

Paul Abouchacra is Chief Sales Officer – Arabian Outdoor [Partner content]

How can OOH work with other media?
By its very nature, OOH has always served as a supporting and complementary media choice, which is rarely ever employed as a stand-alone. This fact in itself has been crucial to the success of outdoor platforms, which have consistently proven to be very natural extensions. OOH has the unique ability to enhance the reach and frequency of any advertising campaign featured across TV, print, digital, etc.
In addition, OOH alone (unlike any other media type) offers the unmatched benefit of round-the-clock exposure and complete ownership of advertising space.
How is client demand changing?
Demands and requirements vary greatly from client to client in the r

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