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OOH industry snapshot: Niall Sallam, Elevision

Niall Sallam is CEO of Elevision Media [Partner content]

What are the biggest challenges facing the UAE OOH industry at the moment?
There are currently general headwinds across many sectors in the UAE. Especially hard-hit are the retail and F&B industries. As a result, ad budgets are being heavily scrutinised, and in many cases significantly reduced. Ensuring clients continue to receive increasing value from your channel is essential to dealing with these challenges.
What effect will technology have on the OOH market?
Traditionally, out-of-home has been considered a brand-awareness medium. However, with the help of technology this perception is being changed. Technology is providing the industry with audience data and measurement tools, context

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