WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR?
Technology has been having a significant impact on the Out of Home (OOH) advertising sector, and it is likely that these trends will continue evolving in the years to come.
Some of the technological advancements we’ve witnessed in the OOH sector include:
(1) The digitalisation of static billboards to display dynamic content that allows changing messages quickly and even target specific audiences based on time of day or location, (2) the efficient use of data and analytics (such as real-time traffic data, demographic data and location data) to optimise campaigns, (3) programmatic advertising for better targeting, (4) augmented rea
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