Kasif Merchant, Founder and Managing Partner at Footprint, on how OOH plays a huge role in customer awareness.
Is AI having a marked difference within the OOH space in terms of creative and operational efficiencies?
AI is transforming everything. Period. From the planning teams to the buying teams – all clients have started using these tools to optimize their campaigns. AI has made it so much easier to track performance of past campaigns and select suitable locations based on past client purchase habits that it is inefficient to run a campaign without these tools.
Is OOH undergoing a creative renaissance against s
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