fbpx
Campaign Middle East
العربية
AdvertisingFeaturedOpinionPartner content
Hiba Faisal
posted on

OOH Industry Snapshot: From awareness to post-purchase

Hiba Faisal
posted on

"From awareness to post-purchase, OOH plays a huge role in every step of the customer journey." says Footprint's Kashif Merchant.

Kasif Merchant, Founder and Managing Partner at Footprint, on how OOH plays a huge role in customer awareness.
Is AI having a marked difference within the OOH space in terms of creative and operational efficiencies?
AI is transforming everything. Period. From the planning teams to the buying teams – all clients have started using these tools to optimize their campaigns. AI has made it so much easier to track performance of past campaigns and select suitable locations based on past client purchase habits that it is inefficient to run a campaign without these tools.

Is OOH undergoing a creative renaissance against s


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Advertisingaudience engagementFootprintGolden Anchor GroupIndustry snapshotKashif MerchantOOHOOH creativityOOH industry snapshot
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
All posts byHiba Faisal

You Might Also Like