What effect is technology having on the business of OOH?
Outdoor advertisement survived the digitalised world. Technology might be changing our lives, and OOH, advertisement is not left out. People spend most of their time outdoors, which means we are more prone to outdoor advertising. Whether it is while commuting to work or home, walking on the street, or in public places, people come across billboards everywhere they go. Consumers across various demographic categories are out there seeing the brands.
What metrics should be used to measure OOH success?
After Launching an OOH campaign, marketers should amplify their messages by extending the delivery of contextually targeted onli
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