What effect will technology have on the OOH market?
One of the most exciting aspects about technology and the reach of OOH is the ability to better target specific sub groups. For example, thanks to facial recognition, digital mall signages can now match ads to the appropriate gender and age. This can greatly affect the successful reach for brands, while also connecting interested parties to products and brands. There is also more versatility and flexibility with a digital screen in terms of content; you can upload a new ad much quicker and incorporate several ads on the same OOH outlet. And while static displays still carry a high success rate, digital media in malls and other spaces real
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