WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR?
Technology has definitely played a major role in the evolution of Out of Home.
To start with, we are investing in the latest top-notch printing technologies to make sure that our clients are provided with the highest quality creatives.
On the other hand, technology allows us to work on ways to capture audiences’ attention and make clients stand out from the crowd with the introduction of CGI for example.
Also, with Out of Home moving into digital formats, we can allow brands to better reach their audience through targeted messages and dynamic content based on the time of day, demographics, and other factors.
Not to mention that techn
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