There is a saying in business: ‘Put your money where the mouth is.’ In marketing, I say put your money where the consumers’ eyes are – and, more importantly, where they look. Outdoor marketing can be a disaster if billboards, advertisement hoardings or brandings are not put in the right place.
Marketing is both art and science. There are plenty of studies available on consumer behaviour that the manufacturers and marketing agencies of fast-moving consumer goods (FMCGs) rely on when launching a consumer product. If applied properly, marketing creates wonders in the minds of consumers. But the key is to spend money wisely and place your branding where you get the maximum eyeballs.
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