By Gideon Spanier
Chanel has awarded its global media-buying account to Omnicom after a competitive pitch, ending its relationship with WPP after close to 20 years.
The Paris-based luxury fashion group is known for handling its creative in-house with a $1.77bn (£1.3bn) annual budget for “brand support activities” before the pandemic.
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It is thought the US’s Omnicom and Britain’s WPP were the main contenders in the battle for the French brand’s media account and that the winning Omnicom Media Group solution
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