OMD, the media network part of Omnicom Media Group, is set to host its Sense conference at the Museum of the Future Auditorium in Dubai on 1 May. The conference series aims to explore the evolving human behaviours of digital natives and their influence on marketing and advertising. It will focus on the three key consumer cohorts of Millennials, Gen Z and Gen Alphas, as their demands and expectations are reshaping marketing.
The event will explore the shift in the way the three consumer cohorts work, connect and live and what brands and companies must do to stay ahead of the game. An estimated 300 industry professionals are expected to attend the conference.
“The digital transformation of m
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